Effective Use of Social Media for Real Estate
Oct 12, 2021 by Naukhez Arshad Qadir
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Social Media platforms are an excellent resource to find a house for sale or property for rent or purchase in Pakistan. Social media now leaves significant influence on all steps of buyer’s decision making.
Traditional property marketing tactics like signboards on the doors or newspaper ads are not enough to reach potential buyers. Real estate portals have taken their place instead, and technology has replaced the old ways.
Buyers are now much aware and actively looking for property online. But here, do not think an ad on Facebook is enough buyers are not spending millions just by looking at one random ad or tweet. Rock-solid social media marketing is necessary to get positive results.
In this article, you will learn how to use social media to boost your real estate business effectively. In other words, how to optimize your efforts to make the real estate portal rank higher? And get more chances of success.
Traditional property marketing tactics like signboards on the doors or newspaper ads are not enough to reach potential buyers. Real estate portals have taken their place instead, and technology has replaced the old ways.
Buyers are now much aware and actively looking for property online. But here, do not think an ad on Facebook is enough buyers are not spending millions just by looking at one random ad or tweet. Rock-solid social media marketing is necessary to get positive results.
In this article, you will learn how to use social media to boost your real estate business effectively. In other words, how to optimize your efforts to make the real estate portal rank higher? And get more chances of success.
Research the Visitors’ Persona:
When you are using social media, it is important to target both buyers and sellers. So you have to know your audience before advertising. If the target audience does not find your ad interesting, they will not bother to visit your site to search for their requirements. Real estate portal optimizers should have a comprehensive idea of reaching the target audience with attractive methods.
Clients are never easy to attract, and that is why you need a solid social media optimization strategy. It would help if you had the know-how of the customer requirements like how much they can spend their exact requirement, etc. You can achieve the target by an attractive general questionnaire. Social media can be the best platform to enhance your business activities through different techniques and strategies.
Engaging content:
Content on social media matters a lot! Create the content on social media that increases the real estate business. Use catchy lines and hashtags for the purpose. Whatever tactics you use, make sure that it aligns with the company objectives and catches people’s attention.
When people are surfing on social media, they are doing it in their leisure time. It means they are in no mood to read some boring lines; instead, they are attractive with catchy words and exciting graphics. Make sure your content is providing them will all of it—post on your social media, which counts every day.
Optimize efforts with popular social media platforms:
Content is the king when you are optimizing your real estate website marketing through social media. Here is how you can use mainstream social media platforms Instagram and Facebook for real estate
Instagram:
Instagram is a great place to share high-quality visuals and captivating content for your listings. Instagram stories are often shared by realtors to share related updates on any real estate property and houses.
Hashtags and 15 seconds story updates can bring in more leads than you can expect from any social platform. Here are few tips to use on Instagram:
Optimize your presence:
- Optimize your presence by writing an attractive bio.
- Set up a business account.
- Add your website links and contact information to it.
Use Hashtags:
- Hashtags are trendy, and hashtags are the best way to be found on Instagram. Use relevant and attractive hashtags like #houseforsale, #Realtors #Houseofyourdreams, etc.
DMs:
- Direct message to the viewers who have liked and shown interest on your Instagram page.
Facebook:
Facebook is the best possible way to connect with your target audience. There are 45 million active Facebook users in Pakistan, and marketing on Facebook means the opportunity to reach your potential customers more easily. Here is how you can do it:
Create your Facebook page:
- Avoid using personal accounts for the real estate business.
- Set a business profile with professional features.
- Add necessary tabs, put the web address of your real estate portal and add features like contests and analytics to grow the profile.
Facebook Groups:
Create and join relevant Facebook groups. It gives you and other interested people to interact easily. Establish your place by staying active in the group.
Facebook Marketplace for Properties:
Recently, Facebook has expanded real estate properties on the Facebook marketplace, helpful in promoting realtor portals. It gives you direct and instant communication with clients and lets you include the links to your website listings.
YouTube:
YouTube is also one of the biggest ways to optimize the real estate business. Publishing high-quality videos on YouTube can bring traffic to your real estate website more than you can imagine. Post the relevant material regularly for better results.
Stay online – stay connected:
Posting on these sites is not enough. You have to stay in touch with your customers and visitors on social media. It can be done simply by:
- Posting and sharing content regularly.
- Share the links of published blogs at your site on social media pages
- Answer the comments as soon as possible.
- Respond to the inbox queries in the minimum possible time.
Post Ads:
Post the paid ads on social media to promote real estate websites. Ad posting is a good choice once your brand is established. Social media platforms offer different packages for posting ads which consist of different features and tools. Ads increase the credibility of the brand and also establish the authenticity of the real estate website. It also helps the target audience to recognize your brand faster.
Uniform content and services:
Last but not least, keep the content and your services uniform. Millions of users visit social media regularly; a single post is circulated to numerous pages. That is why you must make your brand services and content up to date and uniform. Engage with the community on social media to understand them better and make your services convenient and user-friendly accordingly.
So that’s all you should note about the effective use of social media for real estate. Feel free to write us at info@reall.pk for any feedback and queries. Stay tuned to our blog page for the latest updates and news on real estate.
So that’s all you should note about the effective use of social media for real estate. Feel free to write us at info@reall.pk for any feedback and queries. Stay tuned to our blog page for the latest updates and news on real estate.
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