Effective ways to use Instagram for Real estate Business
Oct 25, 2021 by Naukhez Arshad Qadir
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Social Media and the promotion of business is a match made in marketing heaven. Almost all features of Social media network suits to the marketing real estate business. It is an audio and video-based content format that suits the real estate industry the best.
There are 47 million approximately social media users in Pakistan, among which around 10 million people are active users of Instagram. With proper strategy, these numbers can turn into potential leads to boost business. With effective use of Instagram for real estate business can touch the new horizons of success.
Instagram has all a real estate business needs to promote and generate potential leads, i.e., precise videos and images. What can best describe a house than its images and videos?
Here are a few effective ways to use Instagram for real estate you can use to market your business.
There are 47 million approximately social media users in Pakistan, among which around 10 million people are active users of Instagram. With proper strategy, these numbers can turn into potential leads to boost business. With effective use of Instagram for real estate business can touch the new horizons of success.
Instagram has all a real estate business needs to promote and generate potential leads, i.e., precise videos and images. What can best describe a house than its images and videos?
Here are a few effective ways to use Instagram for real estate you can use to market your business.
Feature - what’s currently on sale?
Market what’s currently on sale; you can post about house for sale or commercial property for sale, which is currently on the market. Instagram is the perfect place to showcase the properties and their developments.
Spend some extra time on creating better visuals. Reall.pk takes images and videos with the help of the latest drone technology video cams and DSLR for best visuals. Here is a pro tip; do not just take an image and upload it. Take your time to edit it creatively so it can stand out on Instagram and grab leads.
Display future properties:
It is not a necessary property to be developed, and then it is sold; now, real estate marketers advertise the properties which are in pre-launch status. Instagram is a great platform to build the interest of the audience in the projects ahead of time.
Remember that even the property can be marketed even when it is in its initial state. Bahria Enclave Heights, Bin Arab, Shanghai Heights Gulberg are a few examples of properties marketed initially and built customers' interest. That is the reason 70 % of the project is sold in its prelaunch phase.
Posting images that build curiosity and showing the latest updates on the project are a few things that can develop the interest of the targeted clients.
Show relevant images:
It is unnecessary that the real estate promoter posts images that are the projects they are working on every time. It is not possible that you have images of a new project every day. There are ways to stay on Instagram by showcasing relevant visuals of properties. For instance, you can post images of the world 10 best architectural buildings or attractive tiny houses, etc. You can also write an attractive caption for your blogs and share the image with link accordingly.
Showcase your achievements:
From time to time, showcase your achievements as a successful realtor in the city. For instance, showcase the images of complete projects you have marketed and sold successfully or post images of the house you have successfully sold.
Stay relevant:
A social media platform, whether Instagram or Facebook or Twitter, it is necessary to stay online to stay relevant. You can do this by following a few steps:
- Post regularly – it can be a post on current affairs, real-estate related news, or significant achievements.
- Ads – Market your business with Instagram ads. It gives your business a boost.
- Use the right captions to promote the visuals.
- Showcase the amenities and facilities which you are offering your customer. For instance, Reall.pk offers a zero-commission package to their customers.
- Do not neglect queries and feedbacks from viewers. Answer promptly to any query to develop a reliable and trustworthy relationship with the clients.
That’s a wrap Instagram or any social media platform that can help promote real estate business if used properly. Please read our guide on Effective Use of Social Media for Real Estate for more information.
You can visit reall.pk to check out the best options to invest in a house for sale. Visit our guides on the best areas to buy plots in Islamabad and the best areas in Lahore. Feel Free to write queries and feedback on info@reall.pk. Stay tuned to our blog page for the latest updates and news on real estate.
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